gender, media, stereotyping, violence against women, Women's rights

Bad Ads

It seems like lately there are more and more incidences of advertisements ‘going wrong’ in objectifying ways. Take a look at these two recent examples —

Bud Light thought this was a good advertising catchphrase:

bud light

‘the perfect beer for removing “no” from your vocabulary for the night’ #upforwhatever

And recently a public transport authority in Wales came out with this winner:

ride me

‘Ride me all day long for 3 pounds’

You have to wonder at the approval process for these ads, and why didn’t anyone say at some point ‘hold on, this might be a horrible thing to say’.

Although these adverts are awful, the negative reaction it drew from audiences who were quick to mobilize against these brands are a reason to celebrate. From the flood of emails and tweets aimed at NAT, which prompted them to remove this ad from all their buses, to the John Oliver segment on Last Week Tonight literally ‘taking the piss’ out of Bud Light.

This leaves me optimistic. The general public knows objectification and sexual violence innuendo when it sees it, and we’re not afraid to call people out on this. Advertising executives are being a held to a higher standard, and brands are now acutely aware of the cost of these sorts of faux pas.

Let’s hope they learn from each other’s mistakes.

Standard

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s