On a rainy November day in 2007, Plan UK launched a new campaign named after a report they had just published called ‘Because I am a Girl’. The launch was held at the offices of Marie Claire Magazine, and it featured Cherie Blaire as a guest speaker. At the time, global attention was firmly fixed elsewhere – it was hurricane season in the Pacific and the Dow Jones had just taken a 360 point dive, heralding an economic crisis the likes of which the world hadn’t known since The Great Depression. But in a small press reception, in the heart of London, change was afoot.
The next day a minor news story made it onto the back pages of a few papers – the UN sent home 108 of the 950 Sri Lankan peacekeepers stationed in Haiti, accusing them of sexual abuse, including with underage girls. This shocking event passed by mostly unnoticed and unremarked upon by those responsible for holding UN agencies to account. As usual, only the feminists cried in outrage, and the world kept spinning on its axis unperturbed. Girls were invisible, and so was their plight.
Around the same time the 2008 ‘Because I am a Girl’ report was published, focusing on girl’s rights in war zones. One of its main recommendations was to enforce the code of conduct for UN personnel serving in conflict and post conflict zones so that they protect, not exploit, girls and young women. Despite the topical nature of the issues discussed, the report’s call to action failed to gain significant traction with donors and policy makers. It would take yet a deeper plunge into the economic abyss in order to firmly place girls at the top of the development agenda.
In December 2009, the participants of the World Economic Forum in Davos – largely heads of billion dollar corporations – were invited to a session called ‘The Girl Effect on Development’. The Davos meetings that year were focusing exclusively on the global economic crisis that had hit these corporations hard. The idea of a session that sought to encourage large scale investments in adolescent girls living in some of the poorest communities in the world seemed at odds with the economic climate. Yet, the session had sold out almost immediately.
The Girl Effect told a simple story: if you invest in adolescent girls, then fertility rates drop, children have better health outcomes, the workforce grows and becomes more productive ultimately leading to a stimulated economy. The crux of the argument was this – girls will one day be mothers, transferring their gains to their children, ensuring a multiplier and intergenerational effect will inevitably take place. This easy formula for stimulating the economy caught the attention of every business person and politician in the room and the Girl Effect video quickly went viral.
At the same time Plan’s third ‘Because I am a Girl’ report which analyzed the roles of girls and young women within the global economy, had finally hit a home run. Coming as it did on the heels of the economic crisis it offered duty bearers a clear route towards equitable distribution of wealth and assets – through an investment in girl’s education. History shows, the report argued, that when a girls are as educated as boys, economies prosper and governments remain stable.
The clarion call for girls had been made and it was echoing around the globe. Other organizations launched similar campaigns, and suddenly it seemed like everyone was talking at once. Investments increased, another Girl Effect video was released, the ‘Because I am a Girl’ campaign went global and the UN passed a resolution to make October 11th the International Day of the Girl.
Girls had become central to the development agenda. Yet, it became apparent as world nations geared up to begin the Post 2015 negotiations that the real challenge was still ahead. How can the success of the ‘girl movement’ be translated into hard-hitting policy wins? For a time it seemed like the girl-focused agencies would continue to work at cross purposes, clamoring all at once about different topics, and losing ground to other, less controversial global issues. In the fight to get girls on the development agenda, the hard nut of member-state support had yet to be fully cracked.
Over the past few months, a cross section of leading girl-focused agencies agreed that this historic moment was a time when we are bigger than the sum of our parts, and combining agendas was the only way to truly make a lasting historic impact on the UN negotiations.
Have we succeeded? I believe we have. At the Summit of the Sustainable Development Goals, Malala Yousafzai gave a key-note address, and standing by her side were adolescent girls from across the globe, including girls that were part of an innovative Plan International project to empower them to be part of this historic process. By working together we have for the first time created a space where girl’s voices are welcomed and listened to, and where the issues faced by adolescent girls the world over are accepted as central to the future prosperity of human kind.
but now the real test begins. will girls be invited to take part in SDG implementation? will their voices be heard as the commitments made at the UN are translated into policy plans and agendas? We’ve come so far from that rainy afternoon, and now the world is finally listening…it’s up to all of us to ensure global attention stays firmly fixed on the next generation of leaders and change makers – adolescent girls.